As my business has grown and as I witness the design industry evolve through one of the most important decades, I've met some very talented folks, learned about some great companies and web sites that are a wealth of knowledge and support to our industry. I love design and I love designers who are passionate about their work and in an industry where so much is changing, it really helps to keep track and get a better understanding of what's going on in our industry and how it can positively affect your business. I recently found a wonderful resource and I wanted to share it with you - Content Marketing Institute (I stumbled on the site while reading CJ Dellatore's blog - also a terrific resource).
The web site has a ton of very informative articles with actionable tips on content marketing, social media and other related efforts that help with your business' online strategy - from a holistic picture about what your online strategy should be, down to the details of what you need to know to make that big picture or goal broken down to more achievable efforts. Today our business is also quite different from what we as designers originally set out to do - simply design beautiful spaces for real life, wonderful people. Navigating the virtual world can sometimes feel like a business unto itself and if you try to do it without a proper guide or plan it can definitely give you that rabbit-down-the-hole feeling. Even if you have hired a company or a social media expert to handle all of this for you, this web site can still help you understand the strategies at work and the undercurrents at play.
I'm not saying it's a quick study or that it's going to change your business overnight but it will give you a very good understanding and the tools to create a solid plan and work on it over time. If nothing else, you can read the articles like you are a time traveler - it's very telling of the age we live in!
Raji RM & Associates | Interior Designer & Decorator
Washington DC | New York
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